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Lead Image

Even when this card is old and wrinkled, Gailon Justus’ line work will still be as tastefully tactile as the day it was inked.



Gailon Justus

Quantity Produced


Production Cost


Production Time

4 weeks

Dimensions (Width × Height × Depth)

3.5 in × 2 in

Page Count

Paper Stock

Crane's Lettra / Pearl White / 110 C /

Number of Colors





Herald Gothic (Font Bureau)
LTC Cloister (Lanston Type Company)
News Gothic Extra Condensed (Bitstream)


Gailon Justus Business Card
Gailon Justus Business Card ---

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Project Description

Salt Lake City based artist and tattooer, Gailon Justus, wanted personal business cards that reflected his style and immediately distinguished him as a skilled artisan with refined taste. This is the first in a suite of printed objects intended to establish a unique and instantly recognizable identity. Limiting the color palette to black, white, and metallic gold puts the emphasis on Justus' confident line work and enhances his imagery's rich symbolism.

Production Lesson(s)

Finishing the edge-painting with a clear coat prolongs the life of the metallic gold.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 3, 2012


Filed Under

Business Cards


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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