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Lead Image

Colombian Heartbeat


Production Method




Ivan Onatra

Natalia Aguilera



H&A Consulting

Representing the Independence of Colombia 2012 celebrations in NYC, this word-less logo speaks the one language we all understand.  



General Consulate of Colombia in New York City

Quantity Produced


Production Cost


Production Time

3 days

Dimensions (Width × Height × Depth)

20 × 20 × .1 in.

Page Count

Paper Stock

Number of Colors






Colombian Heartbeat ---

Recent Posts



Project Description

A tricolor heart formed from fingerprints was taken to the streets of the Big Apple during the month of July, as part of the celebrations of the Independence of Colombia 2012. Scheduled events were aimed at more than 500,000 Colombians living in the Tri-State area. Although most are bilingual, many of them do not speak English and the new generation doesn't speak Spanish. The Consulate needed a universal icon without words to express the love of country in distant lands using the national colors. The campaign has been distributed in the main meeting points of Colombians and friends of the community through t-shirts, handbills, posters, buttons and banners.

Production Lesson(s)

Plastisol inks were the best option to print this design on a t-Shirt. Their final texture helped to highlight the concept of identity that we were looking for. ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 2, 2012


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

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Prints / A variety of posters, the majority from our AIforGA series.

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events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

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