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Lead Image

Hilary’s Identity, Business Cards, and Tags


Production Method

Rubber stamp




Matthew Pickett, Creative Director
Joel Schierloh, Designer



Mama's Sauce

See Printer Profile on Inker Linker

Delivering a hand-made look and feel by combining traditional printing methods as well as a few DIY details to the identity materials for Hilary’s, the team at Ghost dutifully delivered a stunning range of bits and pieces that come together beautifully. 



Hilary's Curious Goods & Custom Gifts

Quantity Produced

1,000 Cards
2,000 Tags

Production Cost

Production Time

Dimensions (Width × Height × Depth)


Page Count

Paper Stock

Neenah / Environment / Desert Storm + Quest White / 80C

Number of Colors






Hoefler Text Swash Italic
Brandon Grotesque


Hilary's Identity, Business Cards, and Tags
Hilary's Identity, Business Cards, and Tags
Hilary's Identity, Business Cards, and Tags
Hilary's Identity, Business Cards, and Tags
Hilary's Identity, Business Cards, and Tags ---

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Project Description

The work for Hilary's logo and graphic standard was an incredibly fun and organic creative process. For the small boutique booth in an antique shop, the solution came through custom hand-drawn typography and craft-like paper. Finished off by hand-made details and personalized stamps.

Production Lesson(s)

Going in with the mindset that all materials had to be as handmade as possible created several challenges. The only way to overcome them on this one was the extra time and effort. In the end it was totally worth it.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 19, 2012


Filed Under

Business Cards
Rubber stamp


Tagged with


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End