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Lead Image

Referencing the art of Japanese gift wrapping known as Origata, this large format, fold-out exhibition flyer for contemporary artist Michael Lee not only cleverly integrates fold lines into the design, but also doubles as a shopping bag in which visitors who purchase small items from the exhibition can wrap their finds.  



Michael Lee

Quantity Produced


Production Cost

Production Time

1 Week

Dimensions (Width × Height × Depth)

27.6 × 39.4 in.

Page Count


Paper Stock

Hiap Moh / Prima Smooth Cream / 100gsm

Number of Colors





Akkurat Mono


Michael Lee Identity Materials
Michael Lee Identity Materials
Michael Lee Identity Materials
Michael Lee Identity Materials
Michael Lee Identity Materials
Michael Lee Identity Materials
Michael Lee Identity Materials
Michael Lee Identity Materials
Michael Lee Identity Materials ---

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Project Description

We were approached by Michael Lee, an established multidisciplinary contemporary artist (whose work focuses on the relation of desire and space), to create the branding and printed matters for his 1st decade retrospective.

Devised around a shoestring budget, we created a large format fold-out flyer which doubles up as a poster. Referencing the art of japanese gift-wrapping known as origata, its folding method was engineered to be used as a shopping-wrap for visitors who bought books and other small items from the exhibition, utilising strategic creases that partially exposed the content as it unfolded.

An infographic with a futuristic edge using the golden mean shell formed the key graphic for the poster, mapping Michael's studio work, curatorial and editorial projects for the past decade with individual pictograms. Finally, the monospaced fonts, rulers and golden mean spiral connote the architectural and precisive nature of Michael Lee's work.

Production Lesson(s)

Laying out the elements to ensure that the design made sense when the poster was folded down was a great challenge. The foldlines themselves added to the graphics of the poster when folded out as well, so we had to be extremely considerate when it came to the placement of both the graphics and the foldlines.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 24, 2013


Filed Under

Self promotion


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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