ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Beauty of Engraving Print
Production Method
Engraving
Design
UnderConsideration
Armin Vit
Printing
BurdgeCooper
Many months ago I had seen Jacopo Severitano’s obsessive ZWEI typeface and made a mental note of it. When Neenah Paper and Two Paperdolls asked me to do a print for The Beauty of Engraving I knew I wanted to do something with fine lines. Fifteen dollars and many, many hours of customization and weight adjustment later I had this finished piece of typography that feels ohsogood to the touch.
Production photos courtesy of BurdgeCooper.
Client
Neenah Paper & Two Paperdolls
Quantity Produced
1,000
Production Cost
Don't know
Production Time
–
Dimensions (Width × Height × Depth)
5.25 in × 8.25
Page Count
–
Paper Stock
Crane's Crest / Fluorescent White / 268 dtc
Number of Colors
2
Color separations by yours truly.
Project Description
The Beauty of Engraving is an online gallery by Neenah Paper of great examples of engraving and some history on this often overlooked print method. Together with Two Paperdolls, Neenah Paper has been inviting a few select designers to design limited-edition prints showcasing engraving as well as curate an "issue" with their favorite samples from the website's growing library. The brief is to use two colors to illustrate the sentence "The Beauty of Engraving."Production Lesson(s)
I chose to showcase engraving's ability to render thin lines so I used a typeface that was originally designed with plenty of lines and, like almost any other typeface, in a single color. Wanting to make things harder for myself I turned the typography into two colors requiring extensive slicing and dicing of the typeface and eventually I did my own color separations, which teaches you a lot about your abilities in Illustrator and understanding of how things are built/printed. A highly recommended exercise.
Post Author
Armin Vit
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 6, 2013
Filed Under
Engraving
Promotional Cards
Tagged with
crane
engraving
neenah
postcard
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Elegante Press Business card
Erin and Brian Wedding Invitation
Mr Cup 2017 Letterpress Calendar - The Creative manifesto
Devon & Mike Wedding Invitation
Lyndon & Nick’s Wedding Materials