ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Beauty of Engraving Print


Production Method





Armin Vit




Many months ago I had seen Jacopo Severitano’s obsessive ZWEI typeface and made a mental note of it. When Neenah Paper and Two Paperdolls asked me to do a print for The Beauty of Engraving I knew I wanted to do something with fine lines. Fifteen dollars and many, many hours of customization and weight adjustment later I had this finished piece of typography that feels ohsogood to the touch.

Production photos courtesy of BurdgeCooper. 



Neenah Paper & Two Paperdolls

Quantity Produced


Production Cost

Don't know

Production Time

Dimensions (Width × Height × Depth)

5.25 in × 8.25

Page Count

Paper Stock

Crane's Crest / Fluorescent White / 268 dtc

Number of Colors







Beauty of Engraving
Beauty of Engraving
Beauty of Engraving
Beauty of Engraving
Beauty of Engraving
Beauty of Engraving
Beauty of Engraving
Beauty of Engraving
Beauty of Engraving
Beauty of Engraving
Beauty of Engraving

Color separations by yours truly.


Recent Posts



Project Description

The Beauty of Engraving is an online gallery by Neenah Paper of great examples of engraving and some history on this often overlooked print method. Together with Two Paperdolls, Neenah Paper has been inviting a few select designers to design limited-edition prints showcasing engraving as well as curate an "issue" with their favorite samples from the website's growing library. The brief is to use two colors to illustrate the sentence "The Beauty of Engraving."

Production Lesson(s)

I chose to showcase engraving's ability to render thin lines so I used a typeface that was originally designed with plenty of lines and, like almost any other typeface, in a single color. Wanting to make things harder for myself I turned the typography into two colors requiring extensive slicing and dicing of the typeface and eventually I did my own color separations, which teaches you a lot about your abilities in Illustrator and understanding of how things are built/printed. A highly recommended exercise.”

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 6, 2013


Filed Under

Promotional Cards


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End