ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Carlo Van de Roer Print Promotion


Production Method

Foil stamp



Philip Attar Creative

Print managed by Judy Riggiri at Unimac Graphics. Judy bent over backwards to help us with a stellar print job.



Unimac Graphics

As with so many quality projects that seem simple on the surface, considerable work and abundant attention to detail from the client, the designer, and the printer are behind this excellent promotional piece. 



Carlo Van de Roer

Quantity Produced


Production Cost


Production Time

4 weeks

Dimensions (Width × Height × Depth)

5.25 × 7.25 × 0.5 in

Page Count

Paper Stock

Mohawk / Pegasus / Midnight Matte Black / 130 lb
Sappi / EuroArt / Dull / White / Cover

Number of Colors



Overall Aqueous Coating
Spot UV
Black Foil Stamp



Custom logo
Garamond Type



Recent Posts



Project Description

Working with artist Carlo Van de Roer to create a printed promo showcasing his ethereal light driven photographs. Including his Portrait Machine Project with portraits of notable cultural figures Miranda July, Terence Koh, Philippe Starck among others. The goal was to create a piece that best represented light coming out of darkness. A matte black card stock was chosen for its heavy density to hold the light-filled satin interior cards in a folded folio. Interior cards were coated in an overall aqueous coating to create an even more rubber-like satin finish, finishing off each photograph in a thick spot UV for a luscious gloss.

Production Lesson(s)

This was a challenging print job, mainly because of the multiple gradient color tones in Carlo's photography that needed to translate into a small printed offset promo. Carlo and I are both sticklers for high quality at any price, including driving printers up the wall! Take the time to develop great relationships with printers and their management teams. Judy Riggiri at Unimac went above and beyond for such a relatively small project. Without their support this project would have ended up in the garbage. The final print and color reproduction ended up perfect!”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 27, 2013


Filed Under

Foil stamp
Promotional Cards


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End