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Lead Image

Gabe Ferreira may have the quintessential modernist business card. With his web address carved out of black mat board, he has done away with the distinction between message and medium. 




Quantity Produced


Production Cost


Production Time

3 hours (cutting), 1 week (design)

Dimensions (Width × Height × Depth)

3.5 × 2 × .04 in

Page Count


Paper Stock

Mat board / Black

Number of Colors




Custom letters based on the proportions of Hoefler & Frere-Jones's Tungsten.


business cards stack left side
business cards stack right side
business cards stack one up
business cards stack and standing
business cards layered
business card shadow far
business card shadow close
business cards in wallett
business card with credit card

Recent Posts



Project Description

The idea behind these experimental business cards was to combine the two things that typically make a business card—the medium and the content—into one single piece. With this typography-driven design, the viewer can't distinguish between what's the information and what's the medium. The cards are exactly the size of a conventional business card.

Production Lesson(s)

I wanted to embrace the constraints of traditional business cards and work within that realm. Since the cards were laser cut and the overall size was pretty small, I had to create typography that would hold together very well and keep the card sturdy. The first round of cutting was a failure because the letters were too thin, but the second time around it worked beautifully.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 21, 2013


Filed Under

Business Cards
Self promotion


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End