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Lead Image

Type designer Tim Ruxton’s self-promotional type specimen-slash-personal ad let’s potential clients know he’s single and ready to mingle.  




Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

16.54 × 23.39 in

Page Count

Paper Stock

Uncoated / 190 GSM

Number of Colors







Tim Ruxton Self-Promo Type Specimen Poster
Tim Ruxton Self-Promo Type Specimen Poster
Tim Ruxton Self-Promo Type Specimen Poster
Tim Ruxton Self-Promo Type Specimen Poster
Tim Ruxton Self-Promo Type Specimen Poster
Tim Ruxton Self-Promo Type Specimen Poster
Tim Ruxton Self-Promo Type Specimen Poster
Tim Ruxton Self-Promo Type Specimen Poster
Tim Ruxton Self-Promo Type Specimen Poster ---

Recent Posts



Project Description

TR-Pseudonym is a typeface designed by me, to represent me for the purpose of self promotion. The bold and thick letter forms represent my confidence and credibility as a designer, while the serifs represent the side of me that likes to have fun and not take things too seriously.

To get things rolling and my typeface into studios, I created a type specimen for Pseudonym that was hand screen printed. Sentences were written throughout that could be about the typeface or myself.

The finished piece folds out into an A2 poster, where the final sentence 'I am just you typeface', with 'face' crossed out concludes the idea.

Production Lesson(s)

A slightly thicker stock would be used next time. I was wanting a little show through to give a news print look and feel. However, during the drying process on some of the posters, the show through was a little bit too much.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 28, 2013


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End