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Lead Image

J&D Invitation


Production Method




Gene Wang




Joshua and Deborah wanted to express their preference for minimalism in their wedding invitations, and Gene Wang obliged with this classic, elegant solution. Who says minimalism and industrial type cannot be elegant or romantic? 



Joshua Koh & Deborah Seow

Quantity Produced

200 pcs

Production Cost


Production Time

7 days

Dimensions (Width × Height × Depth)

4 × 6 in

Page Count


Paper Stock

Coaster Board / 570 gsm

Number of Colors





DIN Engschrift Std


save the date
invitation and menu
invite and menu in protective folder
invite and menu in protective folder flat
save the date close-up
save the date monogram close-up
invite close-up

Recent Posts



Project Description

The clients were fans of minimalist design and their design brief was to design their wedding invitations in the similar fashion. The navy color was suggested by the couple themselves which made the whole project a straightforward mission. With the design being so minimal, I hope to bring out the look and feel of the design through letterpressing which immediately struck a cord with the couple. The envelope was also chosen in the same color to match the color theme. Unfortunately, the couple didn't go with the idea of a customized folder to safe-keep both the Save the Date and the Main Invitation due to financial constraints. Not to let the idea go to waste, I handmade the folder myself for documentation purposes.

Production Lesson(s)

In order to maintain an even inking on the card. The printer had to adjust his letterpressing pressure to suit all sizes of text on the card. The text will be faint if the pressure is too light or the text details will be lost if the pressure is too heavy.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 13, 2013


Filed Under

Wedding materials


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

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