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Simple pleasures make life worth living. And riding a bike is one of ’em. This minimalist homage to the age-old pastime gives a nod to bikes of all kinds and reminds us how enjoyable simplicity can be. 




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Apercu Mono
Apercu Regular

This piece is available for purchase for $65

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Project Description

Ride your bike / Ride any bike / Ride alone / Ride with friends / Ride for fun/ Ride to work / Ride in the sun / Ride in the rain / Ride in the dark / Ride up hills and down hills / Just ride

CycleLove is a celebration of the best of bike culture & so I wanted the first CycleLove poster to cover the full spectrum of bikes from BMX all the way through to Penny Farthings.

As a designer who works mostly in the digital realm, it was a real treat to return to the world of paper and ink for this project, under the watchful eye of screen-printer Dan Mather who did an expert job in turning my design into reality.

Production Lesson(s)

My only regret, and it's a small one, is that the black paper is a little oppressive for anyone not versed in the language of minimal graphic design. But I hope to produce a second, much smaller run of the print in brighter colours, to appease these people!”

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Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 20, 2013


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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