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Lead Image

Wildsam Publishing Book


Production Method




Metaleap Creative

Creative Director: Jose Reyes
Editor: Taylor Bruce
Design: Josh Baker
Illustrator: Lucinda Rogers
Manager: Keith Williamson
Services: Nikolle Reyes



Colour 101

These pocket-size tour guides serve as an almanac for a city with the purpose to find the best-of-the-best and charm of the place. This specific one is for the city of Nashville and its simplicity makes it engaging to read. Covering cities as diverse as New York, the guide captivates the essence and spirit of where you travel —in 120 pages.  



Wildsam Publishing

Quantity Produced

Production Cost

Production Time

3 months

Dimensions (Width × Height × Depth)

4 in × 6.5 in × .3875 in

Page Count


Paper Stock

Mohawk / Via Vellum / Pure White / 100 C

Number of Colors




Perfect binding


Historical Fell Type Roman and Italic
Numbers Claimcheck

This piece is available for purchase for $16.95

Wildsam Book
Wildsam Book
Wildsam Book
Wildsam Book ---

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Project Description

Launched in the fall of 2012, Wildsam is a series of American field guides, small books with a lot of soul, packed with local lore, interviews, a cultural almanac, vignetted memoirs, a best-of list, hand-drawn maps, and much more. These books are equal parts travel guide and tribute, for both weekender and native alike. Part almanac, part urban lore, part best-of, part memoir, the first Wildsam Field Guide focuses on Nashville, Tennessee. From illustrated maps of comfort food and music stops, to stories from Rosanne Cash, Tony Earley and Senator Bill Frist, Wildsam digs deep to find the taproots of the Music City.
As one might imagine, the design for this guide as well as for future guides, needed to be highly utilitarian and functional. Covering cities as diverse as Nashville to New York, we wanted the design throughout to be clean, sparse, classic, soulful and enduring so that future guides will remain visually captivating and can easily build on the system we've created now.

Production Lesson(s)

We design quite a few publications in house and run on a pretty fast cycle, but we weren't anticipating the slow burn that is putting out a guide like this. The fact checking required is not for the feint of heart and thankfully, we had a really good editor as well as outside writers who could put time into the editorial side of things. From a design perspective, getting it right takes time and being able to live with the grid, typography, folios, rubrics and more over the course of 3 months was critical in making sure we had landed on a solid foundation for the future. We were constantly cutting away the pretty design moments in favor of more air, clarity, and cleanliness. All of this was in support of being able to replicate everything perfectly once we start designing future guides.”

Post Author

Author Picture

Carla Torres

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 14, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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