ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Even if the closest you come to having a governess, butler, or chauffeur is watching Batman movies or The Fresh Prince of Bel Air, it is not difficult to imagine the elegance and class that must be associated with an agency dedicated to providing household staffing solutions. Foil stamping a modern day coat of arms on classic crest paper fits the bill nicely. 



British American Household Staffing

Quantity Produced

2,000 business cards, 250 letterhead, 250 envelopes

Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

3.5 × 2 in

Page Count

Paper Stock

Neenah / Classic Crest / Antique Grey / 160C

Number of Colors







Description ---

Recent Posts



Project Description

We designed a new identity for British American Household Staffing (BAHS), a domestic placement agency in SoHo, New York. Inspired by the coming together of British and American culture and the idea of 'family', the logo is a modern day coat of arms that combines icons that are symbolic of the culture at BAHS. Using light grey and white papers, the stationery was designed to have a peaceful tone with elegance and class.

Production Lesson(s)

We originally gave the job to our regular printer, but their foil stamper couldn't get the foil to release from the paper. So we tried several different chips before we were out of choices. At the eleventh hour, we called up Rohner and asked them if they'd be able to get it to work. They happened to have the foil we originally wanted in house, so we went there with the paper stock and had them print a sample. It printed beautifully. It must have been a temperature issue with the other stamper. We moved the job to Rohner and waited two weeks to get it on press, which delayed the delivery quite a bit so we made them temporary business cards to hold them over. The results ended up being well worth the headache. We learned that even though you form solid relationships with your printers, you have to do what's best for your client since they're paying you to also have good judgement.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 30, 2013


Filed Under

Foil stamp


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End