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deadCENTER Film Festival Materials


Production Method





Creative Director: Matthew Pickett
Senior Account Executive: Kelly Curtis




Nicely printed blocks of color have nothing on this debossed vibrant cyan—and accompanying colors—that drives the identity materials for the deadCENTER Film Festival. I so want to sink my teeth on this one. 



deadCENTER film festival

Quantity Produced

Posters: 800
Programs: 2,000
Passes: 1,500

Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

Program: 8.5 × 11 in
Posters: 11 × 17 in
Passes: 4 × 6

Page Count

Program: 72pg + cover
Posters: 1
Passes: 1

Paper Stock

Program: Cover, 100C Accent Opaque / Interior, Newsprint
Posters: 100C Accent Opaque
Passes: 80C Accent Opaque

Number of Colors

Program: Cover, 3/1. Interior, 4/4 + blind deboss pattern
Posters: 1/0 (4 variations) + blind deboss pattern
Passes: 1/1 (4 variations) + lamination



Program: Saddle-stitched


Gotham Rounded


deadCENTER Film Festival
deadCENTER Film Festival
deadCENTER Film Festival
deadCENTER Film Festival
deadCENTER Film Festival
deadCENTER Film Festival
deadCENTER Film Festival
deadCENTER Film Festival
deadCENTER Film Festival ---

Recent Posts



Project Description

deadCENTER is Oklahoma’s largest film festival and one of the 20 “Coolest” festivals in the world according to MovieMaker magazine. The festival is so named for its geographical location here in the center of the country. It celebrates independent film-makers from all over the world and provides attendees with a rare chance to see amazing work created outside of the mainstream studio system. With over 100 films and incredible parties in downtown Oklahoma City, what's not to love?

For 2012, Ghost worked with deadCENTER to create several collateral pieces for the festival including event posters, passes, program guides and ads. A clean and simple graphic standard was created and used to help organize programming and venues in an easy and intuitive format. Event passes included a clip-on map and program guides featured QR codes for every film in the festival so viewers could pick their "must-see" options.

Production Lesson(s)

On the program cover, we originally wanted to die cut out a circle around the logo, but combining offset printing for the cover and newsprint for the interior made it impossible to go this route and lineup what would have shown through the cutout.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 3, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


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