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Lead Image

Getting Our Hands Dirty - Wir machen uns die Hände schmutzig


Production Method




MOOI Design

Letitia Lehner
Julian Weidenthaler
Andreas Balon
Andreas Kump



Gutenberg-Werbering GmbH

Keep your hands clean as you admire the quality design and printing that went into Gutenberg Printers’ annual report, which highlights their efforts made to be sustainable and environmentally friendly without relying on typical “green” cliches. While Gutenberg employees don’t mind getting dirty on the job, we can appreciate their handy work without heavy duty rubber gloves. 



Gutenberg-Werbering GmbH

Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Carta Solida 320g
LuxoArt Samt 135g

Number of Colors



Stitch bind


Conduit ITC
The Sans


Description ---

Recent Posts



Project Description

The annual report tells the success story of the effort and energy Gutenberg printers put into being sustainable and environmentally friendly. The visual language tries not to show typical "green" cliches but interesting and unusual aspects of the company as well as giving the employees a voice.

Every copy is unique and hand-finished by one of the company's employees showing their passion and enthusiasm for their working place.

Production Lesson(s)

Having a printing company as a client really has its advantages. These were for example new production methods and really intense research on papers.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 22, 2013


Filed Under

Annual Reports


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End