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Lead Image

iostudio Christmas Eve Dreams Card


Production Method




Joshua Hernandez, Senior Art Director

Illustration: Jacob Rhoades
Creative Direction: Rob McKinney, Matt Mason
Executive Creative Direction: Michael Dukes



Parris Printing

This is a card for those who are old, and those who are young. Be it age in spirit or in body, everyone can interact and create with this fun kit of parts during the holiday season. 




Quantity Produced


Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Number of Colors






Hand lettered
Sue Ellen Francisco


iostudio Christmas Eve Dreams Card
iostudio Christmas Eve Dreams Card
iostudio Christmas Eve Dreams Card
iostudio Christmas Eve Dreams Card
iostudio Christmas Eve Dreams Card
iostudio Christmas Eve Dreams Card ---

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Project Description

The iostudio Christmas card is a Dr. Seuss-esque tale about the wonders of Christmas morning. Parts of the scenery and the story itself can be punched out so the recipient can create their own Christmas morning scene during the holidays. This card was sent to existing clients and friends of the agency.

Production Lesson(s)

The biggest problem that we had with this card was preventing the pieces from coming out when the card was folded.  We had to make the tabs thin enough for punching out but thick enough to hold the pieces when inserted in the envelope.  ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 2, 2013


Filed Under

Holiday Card


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End