ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Lettres du Havre


Production Method




Editions Non Standard

Designer: Patrick Doan assisted by Morgann Lechat and Jeremy Glatre
Risographie: Knust / Extrapool
Printer: LenoirSchuring
Binder: Patist




This extraordinary book is many things at the same time: a monograph of a city; a typographic signage reference; a collection of written letters paired with images; an specimen of exceptional graphic design, book design, and book production; an alternative city guide; an architectural reference; a study on signs; a collection of printing techniques; and I’ve probably missed a few. Perhaps, an example of what can happen when people start making and sharing is the pièce de résistance of this chef-d’œuvre from Editions Non Standard. 



Editions Non Standard

Quantity Produced

2,000 (of which 500 are numbered)

Production Cost

Production Time

3 months (18 months back and forth to conceive the project together with manufacturing)

Dimensions (Width × Height × Depth)

6.69 × 9.45 × 2.4 in

Page Count


Paper Stock

Dacosta 100 g
Sirio Perla 140 g
Munken Polar 150 g
Munken Lynx 80 g
LuxoMagic 135 g

Number of Colors

CMYK + 1 fluor + risgraphie + foil (cover) + sikscreen (slipcase)





ITC Franklin Gothic (for the author Elodie Boyer)
DTL Documenta (for the author Jean Segui)

This piece is available for purchase for $120

Lettres du Havre
Lettres du Havre
Lettres du Havre
Lettres du Havre
Lettres du Havre
Lettres du Havre
Lettres du Havre
Lettres du Havre
Lettres du Havre
Lettres du Havre
Lettres du Havre
Lettres du Havre ---

Recent Posts



Project Description

The book plays on the dual meaning of the word "letters": typefaces, signs, logotypes on the one hand, and fictional letters (love letters, letters to relatives, professional letters, administrative letters … ) on the other hand, in order to investigate the role of identities in a city, the evolution of brand design and signage, the interactions between social state and graphic signs.

As a result, one hundred imaginary letters are inspired by a selection of one hundred photographs of signs located in Le Havre. The signs are organised in five chapters and analysed accordingly: industry, public service, independent shops, franchise, seaside and temporary signs. The outcome looks like a big picture of Le Havre in 2011-2012 composed by a collection of zooms, both visual and social since the human contemporary issues are all raised in the letters (crisis, election, Europe, eternal family rivalries, love, hate, jealousy, administrative nonsense … ). Lettres du Havre can also be seen as two books woven into one.


Lettres du Havre is aimed at all kinds of readers: experts interested in evolution of branding and signage, decision makers willing to understand the impact of signs and the relationship between signage and architecture, graphic designers searching for an alternative collection of signs or interested in book design, people fond of Le Havre city, readers of letters looking for a good laugh and curious about human nature.

Lettres du Havre can be seen as an alternative city guide, an archive on Le Havre and the French society today, an essay on brands in the city and city branding, a collection of endangered signs, a tribute to Le Havre.

Lettres du Havre is made by state of the art book manufacturers using unique techniques (804 pages, no signature, 402 sheets glued, 2 pages formats, 5 different papers, 10 pages in risographie). Lettres du Havre is available in French only.

Production Lesson(s)

The pleasure or doing and sharing was our best motto, with mutual respect between all the actors of the project, integrating desire and constraints. The result was so much better thanks to this.

It was smarter for us to do a very ambitious book rather than a 'reasonable' book. Although the outcome makes it more expensive, its uniqueness is appealing and raises almost instant interest.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 15, 2013


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End