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Designer Irasema Rivera uses bleed through to her advantage in this charming birthday booklet designed for Fast Company Art Director Alice Alvez, but she didn’t anticipate literally bleeding while hand-stitching it. After reprinting and binding, Rivera vows to use a thimble from now on.  




Quantity Produced


Production Cost

Production Time

3 hours

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Number of Colors







The Big I Ranch Design Studio Book
The Big I Ranch Design Studio Book
The Big I Ranch Design Studio Book
The Big I Ranch Design Studio Book
The Big I Ranch Design Studio Book
The Big I Ranch Design Studio Book
The Big I Ranch Design Studio Book
The Big I Ranch Design Studio Book ---

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Project Description

This is 9th in a series of hand made books I produce in very limited quantity. Each is packaged in a clear envelope with a issue number card with details about the production.

AA Book was specifically designed for the birthday for the Art Director at Fast Company Magazine. Essentially taking the birthday, information regarding their personality and weaving text and graphics to make a small book measuring 3.5 inches high by 4.25 inches wide. It was printed on a particular recycled paper stock (which emulates newsprint) on an ink jet printer. The order of this, and the other books I create, is random so each book is unique. Then I, using needle and thread I hand stitched with black thread.

Production Lesson(s)

The biggest lesson I learned was a painful one—literally! When hand stitching I was trying to push the needle through the spine and all of the pages I pierced my thumb. Let's just say I had no intention of the 5th color on the cover being PMS O+. I had to reproduce the book and start all over. From now on I will always use a thimble.”

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Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 15, 2013


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End