ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Zenurdel Packaging


Production Method





Designer: Rika Darvas
Photo: Ildika Pater



A/3 Nyomdaipari

I usually don’t care for a package that exponentially exceeds the size of the product that all I can think of is the wasted trees, but in this case the patterns, the typography, the shape, and the ribbon win me over. 



Aromax Ltd

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

7 × 5 × 1 in.

Page Count

Paper Stock

Number of Colors




Front: Times Regular and Bold
Back: Helvetica


Zenurdel Packaging
Zenurdel Packaging
Zenurdel Packaging
Zenurdel Packaging
Zenurdel Packaging
Zenurdel Packaging
Zenurdel Packaging
Zenurdel Packaging
Zenurdel Packaging
Zenurdel Packaging
Zenurdel Packaging
Zenurdel Packaging ---

Recent Posts



Project Description

The aim of the project was to make an attractive gift selection for Aromax. They have a wide range of natural products and they wanted to emphases some of the most popular oils in one package. This is a series of essential oil gift selections with high quality products which are perfect surprise for any occasion. The brief was simple, to design a  wallpaper pattern that refers to the natural origin of the products while the company identity is respected. The green label on the front became the identity of new product line among the existing packagings. New products with the same characteristic are in process.

Production Lesson(s)

01. To find the right tone of message through pattern require some patient.

02. Doesn't matter how many time you over checked the text, another person - with fresh eyes - will find some error. Don't send something to the print unless five people agreed with the spelling.

03.Too much detail can occour problems with transparency. Reduce useless curves and points they make the file way too big.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 12, 2013


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End