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Lead Image

A&P Letterpress Stationery


Production Method




Apple&Pear studio

Fabio Bernardi - graphic designer, print-maker, photographer
Elisa Vernazza - graphic designer, print-maker



Apple&Pear studio

This set of collateral from Apple & Pear expresses the London based studio’s radiant brand through their passion for typography and letterpress. Large, bold letters and playful use of traditional letterpress decorative elements bring cheerful character to each piece of the in-house-printed ensemble. 




Quantity Produced


Production Cost


Production Time

1 week

Dimensions (Width × Height × Depth)

Promotional card: 3.94 × 5.91 in
Business card: 2.17 × 3.35 in
Envelope: 4.53 × 6.3 in

Page Count

Paper Stock

PaperBack / Recycled / Vanilla / 500 micron

Number of Colors





Acta Poster
Trajan Pro


Description ---

Recent Posts



Project Description

A&P's visual identity is inspired to our passion for typography and letterpress. We took the design and creation of our stationery as a journey through the beautiful sensations of crafting by hands. We got our hands inky, cutting, gluey, crafting and printing every piece of our stationery and self-promotional cards with our little Adana press on 100 % recycled paper.

Production Lesson(s)

The main challenge was printing by ourselves all the material for the first time. We enjoyed getting our hands inky, using our little Adana press, but next time we hope to have the chance to use a bigger and more professional machine.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 15, 2013


Filed Under

Business Cards
Promotional Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End