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Lead Image

Tunnel Vision Records Business Cards


Production Method




Cure for the Common

Design & Direction: Andy Sheffield



Mama's Sauce

Cure for the Common wanted to provide Tunnel Vision Records with distinctive business cards to match their new identity system. By screenprinting white ink on black card stock, they achieved stylish cards with a bonus: slightly raised ink means you can feel the grooves from the logo’s record. 



Tunnel Vision Records

Quantity Produced


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

3.5 × 2 in

Page Count

Paper Stock

Neenah / Classic Crest / Epic Black / 130C

Number of Colors





Titling Gothic


Description ---

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Project Description

The client needed business cards to compliment a new identity system, and we wanted to do something unique and memorable. The branding is all black and white so we chose to screenprint white ink on a black stock. An added bonus to this method was that the slightly raised ink lets you feel the record grooves in the logo, adding to the overall concept and impact.

Production Lesson(s)

I had to make a small adjustment to the logo to come within the tolerances of the screens at this size. The logo on the front pushed the limits of the line weight that could be held, and it came out beautifully.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 29, 2013


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

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