ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Version-X Business Cards


Production Method




Version-X Design

Design: Chris Fasan, Steve Silvas, Leah Arjona
Creative Direction: Chris Fasan



Road Runner Press

The subtleties of these business cards help them stand out in a crowd and make a strong first impression: they are slightly larger than standard business cards, and the X is die-cut and lightly embossed. These are details that—when well executed, as they are here—recipients tend to appreciate, even if they don’t realize why they think this card is better than other cards. 




Quantity Produced

4,000 (500 per name)

Production Cost

Production Time

1 week

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors





ITC Avant Garde Std
House Movements - Runway


Description ---

Recent Posts



Project Description

We needed to update our business card design to something a little more exciting and edgy—something that better represented our own brand. We decided to go with a 2-color, diecut card that highlights our x-shaped logo with a very subtle emboss. The new cards are just slightly larger than normal size and the crisp edges of the X always command attention when we hand them out.

Production Lesson(s)

Working with local printers is always a great decision so that you can have better, localized control over your final product and develop relationships with vendors for future projects.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 14, 2013


Filed Under

Business Cards


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End