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Lead Image

Worldtrucker Communication Platform


Production Method




Dear Friends

Claes Pettersson, Art Director
Daniel Ranemark, Copywriter
Karl Isaksson, Graphic Artist
Alexander Sintorn, Account Director




We, at UnderConsideration, have been getting dirty with the recently launched Quarterly. But we have nothing compared to the team behind this book for Volvo where real leather was scorched cover by cover in what is, at least to me, the ultimate branding exercise. 



Volvo Trucks

Quantity Produced


Production Cost

$500 per unit (app).

Production Time

2 months

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Cover: Leather

Number of Colors





Perfect Bind


Bau Super
Volvo Sans


Volvo Trucks Book
Volvo Trucks Book
Volvo Trucks Book
Volvo Trucks Book
Volvo Trucks Book
Volvo Trucks Book
Volvo Trucks Book
Volvo Trucks Book
Volvo Trucks Book ---

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Project Description

Worldtrucker is an online community for truckdrivers, a Facebook for truckers if you will--powered by Volvo Trucks. Our task was to produce a communication platform--a cookbook that fleshes out and clarifies the brand to all its stakeholders. It is designed to set the tone, voice and direct the brands communication for a long time to come.

Worldtrucker is, as implied by the name, a global brand--and as such it needs to communicate its brand values as clearly and simple as possible. More often than not in a non verbal fashion. And what better way to do so than in a leather-bound volume that is, truly, branded. With a real, honest-to-god, bespoke branding iron. You should be able to get a fair sense of the brand--even if you just glance at the book from a distance.

Production Lesson(s)

Do not underestimate the time and effort it takes to work with a truly global brand. Oh, and real leather is expensive. And fun.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

May 13, 2013


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End