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Lead Image

Dobrotti Stationery


Production Method

Rubber stamp



KAT Graphic Design Studio



Hand printed

Dobrotti is a new company importing fresh, unique Italian food and drinks into the Slovak and Czech markets, as of 2012. They were looking for a flexible identity system that expresses the quality, integrity, health, and natural aspects of the products they import, while also incorporating feelings of lightness, joy, spontaneity, and Italy. KAT brought all of these traits together in the name—which means goodness in both Slovak and Czech with an Italian twist—and a flexible application of this new systems through a series of stamps. Each application of the cheerful identity on the various pieces in Dobrotti’s paper systems is uniquely personalized by the person who stamps that iteration. 




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Sonda Medium by www.urtd.net


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Project Description

We designed the identity of a company that imports quality Italian food and beverages to the Slovak and Czech markets. An integral part of the identity was defining the special way of creating the applications. Printing of the specific applications is done by rubber stamps onto recycled paper, which emphasizes the brand's attitude to nature and the desire for uniqueness. Each application is an original, hand-made work.

Production Lesson(s)

The white circle was applied using a stencil and white spray paint. We had to experiment with the ink for the stamps. We achieved the best results using linocut printing inks.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 10, 2013


Filed Under

Identity Materials
Rubber stamp


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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