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The experimentation and creative process for this impressive series of letterpress broadsheets carried on beyond the digital design phase and into the printing production phase of the project, during which Kevin Rudynski tried various plate sequences to get the desired effects. The resulting colors and compositions have chaotic, punk, postmodern, attention-grabbing qualities reminiscent of lost generation artwork from between WWI and WWII, and punk creations from the 1980s-90s. 




Quantity Produced


Production Cost

Production Time

12 weeks

Dimensions (Width × Height × Depth)

9.125 ×: 12 in

Page Count

Paper Stock

Neenah / Classic Crest (smooth) / Windsor Blue

Number of Colors





Avenir LT 95 Black


Description ---

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Project Description

This broadside series is an exploration of experimental typography using text excerpts from a wide variety of personally significant sources including song lyrics, court testimony records, and overused everyday jargon. The texts are composed to challenge the viewer into an active engagement with the text/image combinations and to consider the relationship between the images and texts. This series is also a technical foray into the rich possibilities of digital to letterpress printmaking, and and an experimental exploration printing plate order, color, and texture.

Production Lesson(s)

The ideas for this broadside series are text-based and were visually developed on the computer. However as the series progressed, I found myself experimenting more at the press side with plate and color order--extending the creative process well into the printing phase. Printing became more than just a matter of reproducing the digital design. Consequently, this project became more experimental and exciting in ways I didn't initially imagine. I am reminded of the experimental print work by H.N. Werkman and look forward to applying the lessons of this series into my future work.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 13, 2013


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

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