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Lead Image

Mama’s Sauce printed a dot pattern with varnish to create a striking, textured pattern and tie in an extension of design elements from the Pointpath brand to their business cards. Some of the best results happen when designers collaborate with printers to evolve ideas together. 



Pointpath Studios

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

3.5 × 2 in

Page Count

Paper Stock

Neenah / Astrobrights / Cosmic Orange, Fireball Fuschia, Terra Green and Celestial Blue / 65C Triplexed

Number of Colors

3: White, Black and Clear






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Project Description

Pointpath Studios wanted a set of business cards that would stop recipients in their tracks. To that end, we developed the design as an extension of the Pointpath brand, using the contrast of black and neon colors to give the cards punch. We worked closely with our printer, Mama's Sauce, to develop a production method that would push the design over the top, by printing black, white and clear inks on top of triplexed neon paper. The result is exactly what the client wanted—a striking, memorable card that will spark curiosity and conversation.

Production Lesson(s)

Find a printer who is willing to take risks and who cares as much about the work as you do. At the start of the project we had a design but weren't sure how to product it. Mama's Sauce truly partnered with us to figure out the best way to bring the design to life, and push the boundaries of the print method, which made all the difference in the final product.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 28, 2013


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End