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Lead Image

Purim Baskets


Production Method




Hillel Smith



On the Jewish holiday Purim it is traditional to give reciprocal gifts of food and drink. Hillel Smith added an extra personal touch to these Purim treat baskets by cutting custom lettering out of each Chinese-food-take-out-style box. 




Quantity Produced


Production Cost

Production Time

6 hrs

Dimensions (Width × Height × Depth)

3.25 × 3.25 × 3.25 in

Page Count

Paper Stock

Domtar / Cougar / Natural / 80lb

Number of Colors




Custom Lettering
P22 Victorian Symbols
French Script


Description ---

Recent Posts



Project Description

Happy Purim! It's customary to give gifts of food to friends, called mishloach manot in Hebrew. People often theme their baskets' contents (garden party, beer and nuts, under the sea, etc.) but as we designers know, it's what's on the outside that counts. I designed my own boxes this year using leftover paper from another client project and cut them with a desktop cutting machine. Each is cut from a single sheet of letter-size card and folded, using no adhesives of any kind—it's just paper. Inside is a small assortment of goodies, wrapped in a small rectangle of tissue paper. The type is custom done. Sad news for you: I already ate all the hamentashen.

Production Lesson(s)

When cutting complex shapes with desktop cutting machines, reverse the design before cutting so the side facing the viewer has cleaner edges.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 4, 2013


Filed Under

Self promotion


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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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