ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Symbolset Specimen


Production Method




Oak Studios

Alonzo Felix



Oliver Printing Co.

This type sample for an OpenType font that changes keywords into icons—or symbols—appropriates useful aspects of traditional type specimen booklets, and adds custom features to help the reader better understand the new innovation. Samples of how one might use the symbols, correlations that draw connections between the icons and raw geometric shapes, and examples of the glyphs in sentence context represent the basic uses for symbolist fonts and give potential users a launch pad to start from. 




Quantity Produced


Production Cost


Production Time

1.5 weeks

Dimensions (Width × Height × Depth)

5.5 × 5.5 in
unfolded (poster): 16.5 × 22 in

Page Count


Paper Stock

Lynx / Ultra Smooth Offset / Opaque White / 60T

Number of Colors




Roll fold/Fouble parallel fold


FF Kievit by FontFont
Omnes by Darden Studio
SS Standard by Symbolset
SS Social by Symbolset
SS Symbolicons by Symbolset
SS Pika by Symbolset

This piece is available for purchase for Free while supplies last

Description ---

Recent Posts



Project Description

Symbolsets are semantic icon fonts that turn keywords into icons. They work on the web, Photoshop, Illustrator, InDesign, and anywhere else OpenType is supported. We thought it would be great to have a physical object that could help put our digital icons into people's hands so we made a specimen booklet. It features all currently available sets (Standard, Social, Symbolicons, and Pika) in a fun and colorful way and also folds out into a poster on the reverse side. Some of the panels are illustrations made using icons from several sets in combination and others put the icons in context like a traditional type specimen. The poster on the back contrasts raw geometric shapes with icons suggesting the way that the icons themselves were rationalized from those shapes.

Production Lesson(s)

Folding paper can be tricky business. We had to do a bit of experimenting to find a folding method and paper stock that would work for the design. We ended up going with a fairly lightweight stock (60-pound text) to reduce wrinkling due to roll folding/double parallel folding of a poster-sized sheet down to a small 5-by-5-inch booklet.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 3, 2013


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End