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BROWSE


Lead Image

Andina Capital Management Identity

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Production Method

Emboss
Engraving
Foil stamp
Offset

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Design

Hint Creative

Creative Direction: Christian Hansen
Art Direction: Kevin Cantrell
Design: Kevin Cantrell, Tyson Cantrell, Gloria Pak

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Printing

Paragon Press

In this high-concept paper system for a capital management company design decisions are unified around the idea of savings growing one penny at a time. Hint Creative achieved a fresh take on design for a financial company while maintaining an appropriate level of professionalism.  

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Client

Andina Capital Management


Quantity Produced

1,000


Production Cost

$6,000


Production Time

4 Weeks

Dimensions (Width × Height × Depth)

8.5 × 11 in
Folder: 9 × 12 in
Business Cards: 3.5 × 2 in
Envelopes: 9.5 × 4.125 in


Page Count


Paper Stock

Mohawk / Loop Antique Vellum / Urban Grey / 80# Text + 100# Cover
Mohawk / Superfine / Eggshell Ultra White / 80# Text


Number of Colors

4 (offset gray, copper foil, blind deboss, engraved orange)

Varnishes


Binding


Typography

Futura

 


Description
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Project Description

Andina Capital Management helps clients reach their long term financial objectives, one penny at a time. The typography plays off the connection between the first and last letters of the word “ANDINA,” hinting at a continuum of growth. The copper foil embodies the idea of a single penny, which then perpetually grows, as expressed by the repeated blind debossed logotype.

Production Lesson(s)

We initially didn't spec any engraving on the envelopes. Due to the small point size (7) it behooved us to use a more precise printing technique (engraving) lest the foil fill in the counters on the smaller type.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

August 19, 2013

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Filed Under

Business Cards
Emboss
Engraving
Foil stamp
Offset
Stationery

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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