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Lead Image

Andina Capital Management Identity


Production Method

Foil stamp



Hint Creative

Creative Direction: Christian Hansen
Art Direction: Kevin Cantrell
Design: Kevin Cantrell, Tyson Cantrell, Gloria Pak



Paragon Press

In this high-concept paper system for a capital management company design decisions are unified around the idea of savings growing one penny at a time. Hint Creative achieved a fresh take on design for a financial company while maintaining an appropriate level of professionalism.  



Andina Capital Management

Quantity Produced


Production Cost


Production Time

4 Weeks

Dimensions (Width × Height × Depth)

8.5 × 11 in
Folder: 9 × 12 in
Business Cards: 3.5 × 2 in
Envelopes: 9.5 × 4.125 in

Page Count

Paper Stock

Mohawk / Loop Antique Vellum / Urban Grey / 80# Text + 100# Cover
Mohawk / Superfine / Eggshell Ultra White / 80# Text

Number of Colors

4 (offset gray, copper foil, blind deboss, engraved orange)






Description ---

Recent Posts



Project Description

Andina Capital Management helps clients reach their long term financial objectives, one penny at a time. The typography plays off the connection between the first and last letters of the word “ANDINA,” hinting at a continuum of growth. The copper foil embodies the idea of a single penny, which then perpetually grows, as expressed by the repeated blind debossed logotype.

Production Lesson(s)

We initially didn't spec any engraving on the envelopes. Due to the small point size (7) it behooved us to use a more precise printing technique (engraving) lest the foil fill in the counters on the smaller type.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 19, 2013


Filed Under

Business Cards
Foil stamp


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

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