ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Joyeux Noël Christmas Promo


Production Method

Hot stamp



Kevin Cantrell

Art Direction:
Adrian Pulfer
Kevin Cantrell



Gottschall Engraving

These Christmas promos are printed without ink on a specialty paper called Moondream by Cordenons. Moondream becomes translucent when heat and pressure are applied, and it can also be used for regular printing, scoring, folding, and embossing. Just when it seems like we’ve seen it all … 



A3 Design

Quantity Produced


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

13 × 8.5 in

Page Count

Paper Stock

Gruppo Cordenons / Moondream / Bianco / 95T

Number of Colors




Custom Lettering

This piece is available for purchase for $25

Description ---

Recent Posts



Project Description

A3 Design commissioned Kevin Cantrell Design to produce their 2012 Christmas promotional featuring custom hand lettering and Gruppo Cordenon's Moondream paper, which turns transparent upon hot stamping. The light technique in the print production reinforces the concept of light through the holiday season.

Note: The paper uses excess paper from the "Let There Be Lights" Gruppo Cordenons Paper Promo, submitted previously.

Production Lesson(s)

In connection with the "Let There Be Lights" Gruppo Cordenons Promo, I further learned how to work with the translucent nature of Moondream paper. I had intentionally ordered a deeper metal die for "Lights," but forgot to do so with Joyeux Noël. The deeper die allow for the heat to penetrate deeper into the paper, which allows a faster impression. If the paper touches the heated plate for too long, sticking becomes a problem, as well as an uneven translucency.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 22, 2013


Filed Under

Holiday Card
Hot stamp


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End