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Lead Image

Mural Arts 2013 Wall Ball invite


Production Method




Brownstein Group

Chief Creative Officer: Berny Brownstein
Executive Creative Director: Dan Shepelavy
Art Director: James Olstein
Copywriter: Hannah McDonnell



Print Art Inc

Meshing the challenges of production with social media—via Instagram—and a public event, this invitation for the City of Philadelphia Mural Arts Program captures your attention while conveying a lot of information. Visual and written. 



City of Philadelphia Mural Arts Program

Quantity Produced


Production Cost


Production Time

Dimensions (Width × Height × Depth)

9.5 × 6 in.

Page Count

Paper Stock

Cougar / Cover / White / 130

Number of Colors







Mural Arts 2013 Wall Ball invite
Mural Arts 2013 Wall Ball invite
Mural Arts 2013 Wall Ball invite
Mural Arts 2013 Wall Ball invite
Mural Arts 2013 Wall Ball invite
Mural Arts 2013 Wall Ball invite
Mural Arts 2013 Wall Ball invite ---

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Project Description

The City of Philadelphia Mural Arts program came to Brownstein Group for the 2013 invite to their fundraiser the Wall Ball. We came up with the idea of invitees taking photos of their favorite murals around the city and tagging them in Instagram using the hashtag #wallball2013. The invite utilized a grid of Instagram style photos of Murals. Since the theme of the invite was photography the invite came in an envelope with a camera printed upon it. Inside there was a die-cut picture frame containing the fold out invite.

Production Lesson(s)

Lining up a die-cut frame that doubles as a sleeve can be challenging. Not everyone knows how to fill out an envelope when it looks like a camera.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 13, 2013


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End