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BROWSE
Stanley Furniture Rebrand Launch Party Invitations
Production Method
Letterpress
Design
MODE
John Pietrafesa, Creative Director
Maxim Vakhovskiy, Art Director
Ryan Simpson, Designer
Lauren Bickerstaff, Copywriter
Printing
Henry + Co.
The texture created by foil and embossing along with the excellently-executed, ornate details raise the tactile sense of sophistication on these cards. Extra touches like these go a long way towards instilling a sense of luxury and quality.
Dimensions (Width × Height × Depth)
Las Vegas Invitation: 5.75 × 9.25 in
High Point Invitation: 6.75 × 6.75 in
Page Count
–
Paper Stock
Neenah / Classic Crest / Patriot Blue / 130C
Neenah / Classic Crest / Avon Brilliant White / 165C
Number of Colors
2 Foils/1 Foil + 2 Spot Colors
Varnishes
–
Binding
–
Typography
Bahnson (Custom)
Sentinel
Project Description
To coincide with an extensive rebranding effort for the luxury home furnishings maker, Stanley Furniture, MODE developed invitations to their flagship showroom grand openings and brand launch parties. The goal was to re-introduce an organization with decades of heritage as a fresh, new and exciting gateway to luxury. The invitations were to be the first impression of the "new" Stanley to the company's most important and influential audience, a hand-selected group of highly respected interior designers and retailers. They had to capture the exquisite and thoughtfully detailed nature of the product, the new showrooms and the events themselves which were held on both coasts, in Las Vegas and High Point, North Carolina.Production Lesson(s)
We explored the relationship between the width of stroke within the design and the depth of emboss impression. The thinner strokes with deep impressions, depending on stock, may cut through the paper.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
August 1, 2013
Filed Under
Invitations
Letterpress
Tagged with
custom type
duplex
rebrand
relief print
triplex
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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