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Lead Image

Jon Cleave’s self-promotional materials coalesce around a contemporary adaptation of the International Style and elements of artisan authenticity. Popular mid-century Swiss aesthetics are renewed in the grey and yellow color palette and forthright typography, while signs of the designer’s process come through in the uncoated paper and wax seal. 



Self promotion

Quantity Produced


Production Cost


Production Time

1 Month

Dimensions (Width × Height × Depth)

Cover: 8.35 × 6.26 in
Pages size: 8.27 × 6.14 in
Envelop size: 9.02 × 6.38 in

Page Count

30 pages

Paper Stock

GF Smith Dark Grey Colour Plan (cover)
GF Smith Yellow Colour Plan (First and last pages and book lining)

Number of Colors




Metal Binding




Description ---

Recent Posts



Project Description

Self promotional material to showcase a selection of work.

Production Lesson(s)

Foiling white and yellow type onto dark grey duplexed (yellow on reverse) business cards.

Hard to get done, but is worth the trouble when it's pulled off.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 3, 2013


Filed Under

Foil stamp
Self promotion


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End