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Lead Image

AIGA Saint Louis Design Show 18 Call-for-Entries Brochure


Production Method




2e Creative

Lynda McClure, Art Director and Designer
Brandon Chuang, Copywriter



Top Graphics

2e Creative created this clever, foldable “18” mark for AIGA St. Louis’ eighteenth annual Design Show call-for-entries brochure. The concept for the entire project muses on what 18 means and what it means to be 18, and honoring the ideas that made it through the maturing process to “adulthood.” This is also a very nice example of the ability of a digital press to print white ink on colored paper as is the case on the cover. 



AIGA Saint Louis Chapter

Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

5 × 7 in

Page Count


Paper Stock

Glama Natural / Translucent / Red / 27lb
Mohawk / Options Smooth 100% PC / Cool White / 80lb text

Number of Colors

CMYK and White



Saddle Stitch Vertical



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Project Description

The AIGA Saint Louis Chapter needed a call-for-entries brochure for their annual local design competition. This year marked the 18th show, and the one request was to keep the tradition of using the number as the main driver of the concept.

What does 18 mean? 18, or being 18, is a dichotomy. When you turn 18, you become an adult and the world is yours. But being 18 also means there are more consequences for your actions. As a creative professional, it's having the dream and ambition to create the best design for your clients, but there are still limitations and barriers that interfere with that ambition, like budgets and timelines. The mark we created is perfectly symmetrical and helps organize the layout across the pages to convey the dichotomy of being 18.

Production Lesson(s)

We were lucky enough to work with amazing printing and paper sponsors that helped us ensure the final piece came out perfect, and it did. Our long-time digital printer was able to use white ink on red translucent paper with no problem at all.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 2, 2013


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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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