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BROWSE
Befak Pianos Identity
Production Method
Foil stamp
Offset
Design
Kosta Rakicevic
Art Direction & Design: Kosta Rakicevic
Printing
Graficki Centar, Cacak
For Befak’s identity system and related collateral Kosta Rakicevic translated the classically elegant traits of grand pianos into an identity system and production decisions. Time-honored piano aesthetics are expressed through a debonair serif in gold foil on gloss black paper.
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
450g / m2
320g / m2
Number of Colors
2
Varnishes
–
Binding
–
Typography
Adobe Garamond Pro
Custom typeface based on Caslon Pro
Project Description
Befak stands for Beogradska Fabrika Klavira (Belgrade Piano Factory) and is the well known piano producing, selling and servicing center in the Balkan region. Knowing that the company has existed for over one century the traditional approach was a logical solution, with great care taken in the process of designing a memorable, unique and respectful mark. Gold foil stamping used in the identity materials gives an impression of the everlasting elegance of pianos.Production Lesson(s)
The tricky issue when designing the folder was that the papers would fit nicely inside the logo-shaped cut, without design lowering its functionality. Therefore, we had to make multiple sized prototypes until we found optimal size for it. Paper we used for business cards was already coloured on one side, so the cutting of business cards had to be done perfectly because the edges of thick colored paper are very sensitive, and everything had to look perfect in the end. The paper we mostly used for the boxes and folders—Cordenons Notturno Nero—had to be chosen wisely for each item—box, folder etc.
Post Author
Duncan Robertson
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 11, 2013
Filed Under
Collateral
Foil stamp
Offset
Stationery
Tagged with
caslon
gloss
gold foil
identity materials
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
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products we sell
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Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
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