ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Metallic Pantone inks tend to be less opaque than other printing inks. Steven Palmer struggled with this at first, but with a little help from experienced pressmen and some tweaks on his end the final prints came out exactly how he intended. 



GM Financial

Quantity Produced


Production Cost

Production Time

1 Week

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Neenah / Classic Crest / Epic Black / 80C / Smooth

Number of Colors

1 Spot / PMS 877 Metallic Silver (double bump)




LHF Bank Note


Description ---

Recent Posts



Project Description

This is an invitation set for GM Financial's booth at the 2013 National Automobile Dealers Association trade show. The invitations were mailed to dealers nationwide and included a personalized code for the recipient to enter in an interactive kiosk to win cash and prizes.

Production Lesson(s)

This was probably the most nerve-wracking print project I'd ever worked on, since it was the first time I'd worked with a metallic PMS on a dark stock. With a setup like this, I quickly discovered it was almost impossible to accurately proof ahead of time. but with a lot of careful calculation, a little guesswork, and the help of some amazing pressmen, the end result was exactly what I hoped for.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 7, 2013


Filed Under

Foil stamp


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End