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Lead Image

These invitations to visit Greenville, South Carolina, go all out to entice a select group of 70 people to give the city and their Euphoria food and music festival a try. Each box presents a special itinerary along with the reusable wine box and place card holders. It would be hard to turn down a trip if someone put this much effort into inviting you along. 




Quantity Produced


Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

15 × 5 × 5 in

Page Count

Paper Stock

Crane / Crane's Lettra / Florescent White / 110 C
Crane / Crane's Lettra / Florescent White / 220 C

Number of Colors





Myriad Pro


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Project Description

Our client, VisitGreenvilleSC, wanted to show about 70 special individuals how amazing Greenville, SC was. They knew that once they experienced it for themselves, they would bring more people with them when they came again. A trip was set up for these lucky few that included attendance at some key events during the acclaimed Euphoria Food and music festival, some exploring around the beautiful downtown, and the option to drive one of the cars around the track at the BMW performance center. They asked Brains on Fire to create an invitation that would stop someone in their tracks when they received it in the mail—making it so they just HAD to come. The "we've saved a seat for you" idea came from the focus around the Euphoria event. Each fork card represents a day that the attendees would be in Greenville and a description of that day's itinerary is printed on the inside. The wine box and forks (place card holders) are reusable and we even included some place cards for future use by the recipients (bites of wisdom). So, if they decided to come (or not) they'd have a nice memento of Greenville for years to come.

Production Lesson(s)

This project was an organizational feat, and a challenge to pull off.

We decided to go with letterpress printing since it would convey the sense of casual elegance we were trying to portray—but that was the easy part. Sourcing the wood boxes, shipping boxes, the forks, the grass, paper, string, wax, and seal needed a team of three people working on it nonstop for 2 weeks. Putting everything together required a production line that Henry Ford would've been proud of. If we did this again, we'd probably try to schedule the production so it did not fall on the fourth of July holiday as many potential vendors were closed—ah well, you live, you learn :)

All in all, a great experience. It helps to have awesome people on the team.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

October 18, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

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Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

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