ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

“15/115” Book


Production Method




Mash Creative

Paper: GFSmith



Screaming Colour

This self-published collection of design work — marking 15 years and 115 projects — presents posters, logos and case studies from England’s Mark Bloom (aka MashCreative). The book exhibits high quality design and production from cover to cover, and is a testament to spending the necessary time collaborating with the printer and paper merchant to get the job done right. 



Self Promotion

Quantity Produced


Production Cost


Production Time

3 Weeks

Dimensions (Width × Height × Depth)

6.6 × 9 × 0.6 in

Page Count


Paper Stock

GFSmith Colorplan 350gsm Gravure Emboss
GFSmith Naturlais Absolute White Matt 135gsm

Number of Colors



White Foil to cover


Thread Sewn


Platform Bold (cover)
Maison Neue Book (body)

This piece is available for purchase for $35

Description ---

Recent Posts



Project Description

15/115 (15 Years,115 Projects) is the second book from Graphic Designer Mark Bloom aka Mash Creative.
Featuring 115 projects spanning a 15 year career to date, divided into three chapters: 15 × Posters, 80 × Logos and 20 × Case studies. The book also features a foreword from renowned designer, blogger and author David Airey.
Beautifully printed by Screaming Colour on a tactile mix of GFSmith papers, the book features a blind debossed and white foiled cover with thread sewn spine for lay-flat spreads. Printed full colour throughout with fluorescent orange ink and logo throw out page. A must-have purchase for your book shelf.

Production Lesson(s)

As a self published book I underestimated the amount of time and money needed to produce 15/115 There were a few challenges when printing, for example - when printing a rich black cover on a gravure emboss paper it had to be double hit and even after this there were still a few specs of white showing through, secondly when foiling the cover, as the paper had a texture it meant it was a lot harder to achieve a crisp edge to the foil. I spent a lot of time liaising with both the printer and the paper merchant, testing papers and discussing print techniques. I believe this was time well spent as when it came back from print it was everything I had hoped for and more.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 20, 2013


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End