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Alert: hover brochure ahead. This brochure promotes Alecom through both a metaphor for how the publishing management company solves clients’ problems and literal specimen of their production capabilities. The pages of the brochure exhibit Alecom’s printing ability, while the brochure itself floats on thin air through an arrangement of magnets that allow it to defy gravity—only when it is in the box, but still … 



Alecom - Publishing Management company

Quantity Produced


Production Cost

Production Time

3 weeks, including Plexiglass logo on cover

Dimensions (Width × Height × Depth)

11.3 × 8.67 × 0.39 in

Page Count

14 + cover

Paper Stock

Fedrigoni / Xper /  250 gr/mq /  (8,81 oz/square meter)

Number of Colors

2 PMS colors


Shimmed glossy silkscreen varnish


paperback bodonian binding


Cholla Sans


Description ---

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Project Description

On the subject of printing, Alecom can solve any kind of problem for projects of any size, speed, technological requirement and competitive demand. In short, they can lighten the load for their clients. To convey this concept, the brochure literally floats in the air, thanks to a system of opposing magnets hidden in the brochure itself. The inside pages are a good example of the printing ability of this Italian leader in Publishing Management.

Production Lesson(s)

The biggest challenge was to perfectly calibrate the magnets in order to let the catalogue really float in the air, thanks to opposite magnets hidden in the cover of the brochure and in the bottom of the box.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 22, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End