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For this exhibition catalogue designer Edwin Carter wanted to relate design decisions to both of the artist’s styles. Divider pages with bright color combinations, headlines typeset in Lunchbox, and decorative Japanese binding reference tactile and playful aspects of the two artists work. 



DeVos Art Museum

Quantity Produced


Production Cost

Production Time

2 weeks

Dimensions (Width × Height × Depth)

6 × 8.5 in

Page Count

40 plus cover

Paper Stock

Domtar / Lynx Opaque Ultra / 100C/80T

Number of Colors







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Project Description

An exhibition catalogue for the DeVos Art Musuem’s exhibition “Free Association” featuring the works of Amy Long and Jennifer Davis. Both artist’s work have tactile qualities and at first, appear to have childlike qualities. With this in mind, I designed the book to include bright color combinations for the divider pages, the typeface Lunchbox for headline text, and a decorative Japanese binding (Amy Long’s work is primarily done with felt).

Production Lesson(s)

This project gave me the opportunity to work with a new printer and to take some of the qualities of the artist’s works and translate them into some of the production methods. The printer had some great suggestions, which helped make this a successful project. Along with that, working together with the director of the museum and both artists—who were all open to ideas—always adds to the success of a project. ”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 13, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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