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Lead Image

Arianna Orland of paper Jam Press used moo.com’s “printfinity” technology to create this set of business cards where no two cards are exactly the same. This approach gives the feeling of Arianna’s hand-printed letterpress posters at a greatly reduced price point.  



The Luxe Project

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

3.3 × 2.17 in

Page Count

Paper Stock

Mohawk  / Superfine

Number of Colors




Helvetica Neue
Custom type created from wood block letters

This piece is available for purchase for $34.99

Description ---

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Project Description

Arianna’s hobby—making hand-printed letterpress posters—is the inspiration behind the "Paper Jam" collection for The Luxe Project. The idea behind creating a hand printed design was to refocus on the roots of her craft; ink, paper, heavy machinery. She’s created Luxe cards in a similar vein; giving the feeling that no two are the same, that every single one is as beautifully handcrafted and a little bit special. The 10 phrases featured on the back of the cards are from songs that inspire Arianna. From: “Today Was A Good Day”, to “I Wanna Rock Right Now”, and “Thinkin of A Master Plan”. Arianna considers these "words to live by."

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 6, 2013


Filed Under

Business Cards


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End