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Selectric + Silkscreen = Bizness: Justin Leibow Business Card


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Justin Leibow

Lindsay Leibow, Type Setter



Lindsay Leibow

Commercial Director, Justin Leibow, does not need a lot of business cards, but he does want them to make an impact on the rare occasion when he hands one out. So, for his new cards Justin recycled an old silkscreen project and ran it through his IBM typewriter to create a small set of completely unique calling cards. 



Lindsay Leibow

Quantity Produced


Production Cost


Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Strathmore / Bristol / Heavy Weight / 300 Series

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Letter Gothic - 12-Pitch IBM Selectric Type Element


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Project Description

I recently made the transition away from business owner of fairly large place called Superfad to being a lone wolf. I now find myself in quandary for what to do about business cards. As a commercial director, I don't often need a card. Perhaps, once every couple of months I give one out. So, even though cards are relatively inexpensive to produce, I didn't want to end up with a pile of 500 cards that I'd never need.

My daughter, Lindsay (10 years old), suggested I simply use my old IBM Selectric to make some cards. So instantly, we took some old silkscreen prints we'd made way back in 2009. using the low tech screening method that was actually featured on FPO: here.

We trimmed 3.5" wide vertical strips with regular 2" marks down the sides and fed each strip into the typewriter.  Next, we found that the irregular patterns created arbitrary layouts that changed from card to card. A situation that actually made the typing of data on each card an engaging challenge. Afterwards, we flipped the strip and added a single, directorial piece of language to the backs. Phrases like, "FADE TO BLACK" or "EXT. CITY STREET - DAY".  Lastly, we cut the cards apart using a utility blade.

Conceptually, these thoughts we added to the backs of the cards, though oblique, are meant to further the notion of visual storytelling. I appreciate their ambiguity and hope that when a recipient of a card discovers one it inspires use of their own imagination. Or, at the very least, a chuckle.

Production Lesson(s)

I learned that a simple and straightforward style continues to be the best. Thanks, Lindsay.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 21, 2013


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Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

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Other / Various one-off products.

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Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

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