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University of the Arts Viewbook


Production Method





See extended credits in project description.



Riegel Printing

160over90 created the 2013 – 14 viewbook for UArts in Philadelphia on a short timeline so there was very little time for second-guessing or over-analyzing. They had to trust their instincts and go for it. In the end, they say the viewbook is a testament to the all-nighters they all put in as students. 



The University of the Arts in Philadelphia

Quantity Produced


Production Cost

Production Time

3 weeks

Dimensions (Width × Height × Depth)

6.25 × 8.75 × .25 in

Page Count


Paper Stock

Finch Fine / Antique Cover / 130 lb
Soperset Text / 67.5 lb

Number of Colors







Brandon Grotesque


Description ---

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Project Description

When you go to art school you get used to pulling all-nighters.

When University of the Arts came to us as a client this summer, they were facing a tight deadline for producing their current year's viewbook. When they offered the project to us as a last-minute assignment we knew it was going to take a few all-nighters to pull off.

Working together, UArts and our account team outlined an aggressive plan to meet their deadline. Being blocks away from one another right here in Center City Philadelphia certainly helped speed things along. Instead of limiting us, the tight timeline was actually very liberating. As a creative team, we didn't have time to overanalyze things.

We created a custom type treatment to demonstrate how they help students come into their own and develop themselves into more complete artists. On the cover, a combination of embossing and debossing provide an added level of detail that represents the depth of the UArts education. Trusting our instincts served us well considering many of us here were the book's intended audience not too long ago.

Chief Creative Officer: Darryl Cilli
Executive Creative Director: Jim Walls Director of Client Services: John Campanella
Creative Director: Greg Ash
Designer: Taylor Goad
Copywriter: Kris Blake
Production Artist: Mary Olson
Account Supervisor: Ryan Brown
Account Executive: Allison Isaacs

Production Lesson(s)

While we were working non-stop on our end, our effort here was only matched by the team from UArts and a lot of cooperation of Riegel Printing. And while it wasn't our ideal process, in this circumstance the limited timetable was refreshing. UArts' 2013 – 2014 viewbook stands as a testament to the all-nighters we all put in, and it will serve as a bar we look forward to surpassing this year when we have a little more time.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 11, 2013


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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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