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Lead Image

Studio Waba designed these two catalogues and this poster for modernist furniture company, Desenho Ibérico, with close attention to detail. The concept for these pieces centered around the role geometry plays in the construction process, and the result almost looks like it could be a relic of twentieth century European modernism. 



Desenho Ibérico

Quantity Produced

catalogues: 100
Posters: 1000

Production Cost

Catalogues: $3400
Posters: $750

Production Time

10 days

Dimensions (Width × Height × Depth)

Catalogues: 7.9 × 9.5 × 0.7 in
Poster: 17.3 × 24.8 × ┬áin

Page Count

160 pages

Paper Stock

Fedrigoni / Sirio / White White / 280 grs.
Fedrigoni / Sirio / Lampone / 290 grs.
Fedrigoni / Arcoprint / Milk / 100 grs.

Number of Colors




Sewn and drop spine


ITC Avant Garde Gothic


Description ---

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Project Description

The main briefing was for a furniture catalog and a systems catalog, which worked together. Two books, false twins, one for general public (Collection) and the other one more technical (Systems).

Our client, Desenho Ibérico, is about construction and construction is about geometry. Geometry was our path. Geometry is about combing the basics to achieve more complex forms. The C and the S came out of this thought and are the identity of the project.

In the process of making the catalog we came across a problem: the cost per unit has high. So, the leaflet/poster was created. With a low cost, the poster is a fun piece that everyone visiting the showrooms and regular exhibitions of Desenho Ibérico can take and hang on their walls at home. The catalog became a premium piece that Desenho Ibérico addresses to premium clients.

Production Lesson(s)

Every detail counts: if you have a very clear idea, make sure your production manager understands it.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 16, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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