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Lead Image

SALA Fall 2013 Lecture Series Poster


Production Method




Public Architecture + Communication

Creative Director: Susan Mavor
Designer: Harry Olson




Modern design done well: This poster is a great example of the kind of design that requires a lot of work and thought, but does not stand out as heavily designed in the finished product. The project was pulled off using only two PMS colors, and as the poster unfolds each “frame” presents information about the lecturers amidst geometric construction and deconstruction of form. The posters are attractive, useful, and economical, and the designers made it look easy. 



UBC School of Architecture and Landscape Architecture

Quantity Produced


Production Cost

Production Time

3 days

Dimensions (Width × Height × Depth)

17 × 26 in

Page Count

Paper Stock

Uncoated / 50 lb

Number of Colors





Univers LT Std


Description ---

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Project Description

UBC School of Architecture and Landscape Architecture contributes significantly to the dialogue, education, research and innovation within the architecture and landscape architecture professions and plays a positive role at UBC. The SALA Lecture Series invites international designers across the world to speak at the school. The poster captures the construction and deconstruction of form when unfolding the poster. The information for the talks are placed in line within the positive and negative spaces creating a sense of play while maintaining structure.

Production Lesson(s)

The challenges that we faced while producing the project were getting the right overprint color at the press stage. We leveraged two PMS colors to create an engaging poster and remain on budget for our client. We used PMS 5503U and PMS 1655U to achieve a rich dark orange with enough contrast for the design.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 18, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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