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Lead Image

“Swordfights” Movie Promotional Materials


Production Method




The Birthdays™

Konstantina Yiannakopoulou
George Strouzas



Alphabet S.A

The posters designed for this short film serve as the visual identity, promotional pieces, and key aspects of the DVD packaging. The Birthdays™ extended the film makers’ choices and analogies into the visual representation through simple illustration and typography choices. 



Nasos Gatzoulis

Quantity Produced

Posters: 50
Flyers: 100
DVD Packaging: 50

Production Cost


Production Time

2 Days

Dimensions (Width × Height × Depth)

Posters: 11.69 × 16.54 in
Flyers: 4.41 in × 6.1 in
DVD Packaging: 5.91 × 5.91 × 0.39 in

Page Count

Paper Stock

Velvet Matte / 120 gr
Velvet Matte / 250 gr

Number of Colors





PF Din Text Compressed Pro


Description ---

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Project Description

The design of this movie identity was approached in a more semantically and less chatty way, which is based on the overall feel of the film rather than a snapshot (highlight). The absolute and solid typographic style reflects the intense dialogues between the actors. This basic fact of the movie is communicated with two very different weights of the same font in both the title (to look like the compound word), and the ancillary information. All elements—the typography and illustration—are the same on both versions of the poster, except for the basic graphic. The variant-version (the pink one) presents far fewer elements from the idea of the film, but with a funnier approach, something that characterizes the atmosphere of the film.

Production Lesson(s)

The title of the movie, Swordfights, has been figuratively used by the filmmaker and in a funny way—no one in the film actually fights with swords. So the most difficult part was to visualize the title in relation to the film's content, and effectively communicate the intensity of the film's atmosphere. The typography and the graphic played important role.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 17, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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