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Originally this foldable banner was going to be die-cut, but as the skyline design developed and became more complicated the decision was made to laser cut it instead. The resulting easily mailable piece is a conversation starter any recipient would be proud to display. 



NYU Stern School of Business

Quantity Produced

Production Cost

Production Time

Dimensions (Width × Height × Depth)

33 × 8.5 × .125 in

Page Count

Paper Stock

Number of Colors







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Project Description

NYU Stern’s Undergraduate College was looking for a unique and tangible way to generate “Stern Pride” among its students. We designed a folding banner with the added bonus of an intricate laser-cut skyline along its top edge. The banner extends to 33", but folds down, accordion style, to a compact 8½" × 5½" for easy mailing in a standard size envelope.

Production Lesson(s)

We originally planned to produce this piece as a die cut, but as we made our way through the design process, the skyline became incredibly intricate. It would have been next to impossible to create a matching cutting die. We decided to go with a laser cutting process, and it worked like a charm.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 23, 2014


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End