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Lead Image

Sebazzo Visual Identity


Production Method








This identity suite uses Wim Crouwel’s geometric and hard-lined Gridnik typeface as a foundation to represent Sebazzo’s technological efficiency and straightforward character. The two-man studio is represented in the paper systems through a division of color, which is achieved through a production technique we do not see very often: paper marquetry. In this case one color of paper is applied as a veneer to another piece of paper. 




Quantity Produced

Business cards: 2 × 1000
Letterheads: 2 × 500
Compliment Slips: 2 × 500
Stickers: 4 × 500

Production Cost

3,000 USD

Production Time

1 week

Dimensions (Width × Height × Depth)

Business cards: 3.35 × 2.17 in
Letterheads: 11.69 × 8.27 in
Compliment Slips: 8.27 × 3.9 in
Stickers: 5.83 × 3.74 in

Page Count

Paper Stock

Pop'Set Grey
Flame orange
Spring Green
Sunshine Yellow
Fasson Velux Supertack 167 g/m2
Aggripina Maxi Offset 140 g/m2

Number of Colors




Paper marquetry construction


Foundry Gridnik


Description ---

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Project Description

Constructed from Gridnik – the logotype’s uppercase sans-serif letterforms, 45-degree corners, monoline weight, structure and geometry, as well as its compounded nature, all point towards a straightforward and confident technological efficiency and neatly reference the designers that make up Sebazzo. The characters are well spaced, balanced by a central A and executed with a single black ink print treatment that provides a distinctive contrast to the more expressive and tactile sensibilities of the stationery.

The diagonal cut of the bright and pastel boards that make up the business cards create a striking but restrained dual tone and subtle dynamic aesthetic that feels like a simple but effective distillation of a two-man studio which compliments the ideation of the name and neatly splits the logotype into its two constituent parts. These are neatly unified by the tactile and crafted qualities of their paper marquetry construction.

Text by Richard Baird.

Production Lesson(s)

The letterhead and compliment slip are absent the detail of the marquetry process, their full bleed colour palette and angle ties in well with the cards and continues to split the logotype.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 17, 2014


Filed Under

Identity Materials


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

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