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Lead Image

Self-promotional ‘Make It Happen’ sketchbook set


Production Method




Shed Labs

Art Direction + Design: Robbie Cobb
Production + Silkscreen : Wellington Payne



Shed Labs

Shed Labs decided to make their own promotional sketch books as a way to have complete control over a project from start to finish. That way they could work without client interference, use their own voice, make their own decisions, and produce their own vision: great reasons for any designer to pursue self-initiated projects. 




Quantity Produced

25 of each

Production Cost

Production Time

2 days

Dimensions (Width × Height × Depth)

3.75 × 5.25 in

Page Count


Paper Stock

French / Construction  / Steel Blue / 100 lb cover
French  / Construction / Safety Orange / 100 lb cover
French / Construction / Factory Green / 100 lb Cover
Lynx / Opaque /  / 60 lb Text

Number of Colors

Cover: 2, Guts: 1





This piece is available for purchase for $12

Description ---

Recent Posts



Project Description

We started making sketchbooks about a year ago using our own premium paper choices and custom stitching and we have been really pleased with how being able to create our own from scratch has allowed us to use our own voice in the products we make. Too often our decisions are ultimately decided by a particular client, but in the case of our promotional work we're at the helm and we can go a little nuts. These sketchbooks just so happen to be a great visualization of what will happen when we're left to our own devices. We always try to make sure that we're pursuing self-initiated projects because often times for designers those are the hardest projects to start and most times the hardest to finish.

Production Lesson(s)

We're always trying to tighten our process and learn as much as we can so totally custom jobs like this always bring a sundry list of challenges. Originally we wanted to do the white color totally as a varnish but the contrast just wasn't there so we ended mixing varnish with a very subtle gray to create a nice effect. Also, the art for these books were created as one long piece of art, so where the first ends the next one begins. Registration was kind of a beast on that front because we had to determine if we could print these little guys 3-up to save time or slow it down and print them one at a time so our images didn't vary too much from book to book. We don't tend to make things very easy on ourselves. I'm not sure if that's because we're still trying to figure all of this stuff out or if we just like it that way.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 7, 2014


Filed Under

Self promotion


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End