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It’s fun to see how designers utilize production tricks when designing for themselves—other opportunities can be few and far between. When redesigning business cards for her Silver Lining Design studio, Trish Leavitt seized the chance to work with blind debossing to create a textured pattern. As a result, these business cards make an engaging connection to the clouds referred to in the studio’s name. 




Quantity Produced

250 total (125 of each pattern)

Production Cost

$1.50 for each card

Production Time

3 weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors

2/0: (1) ink + (1) blind deboss




Benton Sans
Mrs. Eaves


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Project Description

I've always loved the tactile quality of letterpress, and redesigning my business cards was the perfect opportunity to incorporate the technique.

The studio is called Silver Lining Design, and I wanted the cards to be tasteful and elegant. Instead of printing metallic silver ink for the two different pattern motifs, a blind deboss is less expected and shows off the stunning, handcrafted artisanship of the letterpress printer.

Production Lesson(s)

Collaborating with the printer was essential and beneficial: his "show + tell" of other printed samples helped me determine how to best utilize the blind deboss for the patterns. ”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 10, 2014


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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