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These invitations to an MFA graduate design show blends elements of the current “so bad it’s good” and “crack the code” design trends. Playful elements—like the “handwritten” notes and the 3 in 2013 turned into a butt—bring levity to a piece which is otherwise highly structured and meticulously executed. 



University of Technology Sydney

Quantity Produced


Production Cost

Production Time

1 day

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Crane / Crane Lettra / Fluorescent White / 600gsm

Number of Colors







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Project Description

In creating an identity design for the 2013 UTS Visual Communications Grad Show, we wanted to portray the fun, youthful and dedicated personalities of this year’s graduates, particularly with reference to the idea of “working our butts off” and their “exposure” to the industry. Using a series of visual and verbal puns, a mark and identity was established across a variety of collateral including invitations, screen printed posters and gallery murals.

Invitations were letterpressed at The Distillery with a fluoro ink gradient of PMS 805 to 806 with and an overprint with Reflex Blue. Designed by Olivia King and Sebastian Andreassen, with art direction from Michelle Catanzaro.

Production Lesson(s)

Creating a clean fluoro gradient over a large run of prints presented a difficult challenge for the production team. However through combination of skip feeding, a split-fountain and a mid-run wash of the press, we were able to keep the colours vibrant and consistent across all invites.”

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Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 24, 2014


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

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Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

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